Imagine, if you will, that I start to run a coffee shop. Not one that sells cups of brewed coffee. One that sells packs of freshly roasted coffee beans, to be ground at home and turned into a cup of the very best.
Here’s the price label on a 250g bag of single-origin, know-the-farmer-personally, roasted-yesterday Guatemala.
For those who cannot afford £5, the price is £2.
Those who cannot afford £2 may pay £0.50.”
What a funny kind of shop I would be running.
Here’s the question, though: What conclusions would you draw, if you saw such a price label, about my intentions in selling this particular coffee?
I’ll post again tomorrow…